CODE Korea is a project presenting Korean culture, fashion, and design on the global stage, held at Pitti Uomo in Florence and organized by the Korea Creative Content Agency (KOCCA).

Everyday Practice led the identity, key visual, and motion graphics, exploring the concept of ‘CODE’ through the tension between tradition and digital, structure and flexibility. Graphic elements built on repetition, expansion, and rhythm visualize the intersection of Korean identity and contemporary sensibility.

While respecting the individuality of each participating brand, a consistent design tone was maintained. Motion graphics based on expansion and connection create a dynamic experience where the energy of Korean culture spreads beyond the exhibition space.